Entrepreneurship

This course forces on the planning, owning, and running of small businesses. Emphasis is place on marketing a small business, the legal requirements of owning and operating small businesses, and career opportunities within the field of entrepreneurship. Students completing Entrepreneurship, Marketing 1, and Marketing 2 may qualify for college articulation credits.

Academic Credits (earned upon successful completion):

  • 2 Elective credits
  • Math Related I - 1 credit
  • Visual, Performing, Applied Arts - 1 credit

Marketing 1

This course provides a foundation in basic principles and concepts of marketing, as well as retail merchandising. Students will develop skills in promotion, planning and budgeting, the nature and scope of selling, economic systems, and career-seeking skills. Students completing Entrepreneurship, Marketing 1 and 2 may qualify for college articulation credits.

Academic Credits (earned upon successful completion):

  • 2 Elective credits
  • Math Related I - 1 credit
  • Visual, Performing, Applied Arts - 1 credit

Marketing 2/ Management

This is a required course for students in the Marketing Externship. Topics covered: Employability Skills, Sales & Management, Inventory, Marketing Research, Finance and Ownership. The goal of the course is to help students develop the skills necessary to become upwardly mobile as well as define career goals and startup requirements should they want to start their own business venture.

Recommendation:  Entrepreneurship and/or Marketing 1 (but not a requirement)

Academic Credits (earned upon successful completion):

  • 2 Elective credits
  • Math Related II - 1 credit
  • Visual, Performing, Applied Arts - 1 credit

 Articulation Credits (if completed along with Entrepreneurship and Marketing 1) :

  • Macomb County Community College
  • Baker University
  • Ferris State University

Marketing Work Based Learning

Students work part time in a retail/marketing business or a business related to their area of study. The student-worker is periodically evaluated by their work-site supervisor in cooperation with the Work-Based Learning coordinator and/or the course-related Instructor. The Work-Based Learning program is an "EARN WHILE YOU LEARN" experience and part of the Marketing program and related Career Prep Center program.

Recommendation: Must be concurrently enrolled in Marketing 2 or Work-Based Learning related course as a completer

Academic Credits (earned upon successful completion):

  • 2 Elective credits
  • Math Related II - 1 credit
  • Visual, Performing, Applied Arts - 1 credit