Welcome to Marketing

This course focuses on the planning, owning, and running of small businesses. Emphasis is placed on marketing a small business, the legal requirements of owning and operating small businesses, and career opportunities within the field of entrepreneurship. Students completing Entrepreneurship, Marketing 1, and Marketing 2 may qualify for college articulation credits. 

CPC Marketing

Marketing 1

This course provides a foundation in basic principles and concepts of marketing, as well as retail merchandising. Students will develop skills in promotion, planning and budgeting, the nature and scope of selling, economic systems, and career-seeking skills. Students completing Entrepreneurship, Marketing 1 and 2 may qualify for college articulation credits. Academic credits: 2 elective credits, Math Related I - 1 credit, visual, performing, applied arts - 1 credit.

CPC Marketing

Marketing 2 - Management

This is a required course for students in the Marketing Externship. Topics covered: Employability Skills, Sales & Management, Inventory, Marketing Research, Finance and Ownership. The goal of the course is to help students develop the skills necessary to become upwardly mobile as well as define career goals and startup requirements should they want to start their own business venture. Academic credits: 2 elective credits, Math Related II - 1 credit, visual, performing, applied arts - 1 credit.

 

Teacher Profile

My name is John Saba and I’m the Marketing Program Instructor here at the Career Prep Center. I attended Wayne State University on a National Merit Scholarship and graduated in 1980 earning a Bachelor’s of Science Degree in Business Administration with a concentration in Marketing.

I worked for over 20 years in the field of Sales and Sales Management in three different venues. I started in the Soft Drink Industry and worked for Pepsi Cola as a merchandiser, moved up to a Sales Rep and then a District Sales Manager. I left Pepsi and took a job with Vernor’s as a District Manager/Franchise Rep for a 5 State area. I later transferred to the bottling division and served as a District Sales Manager in the tri-county area.

My second career was in the Financial Planning field. I served as a Sales Rep/Consultant and gave investment advice along with selling investment products. I then took a position as a Sales Rep in the Office Equipment Industry and also handled management functions for the Sales Department concerning equipment.

In 2001, I went back to Wayne State University and in 2 years I earned my Teaching Certification and Master’s Degree in Secondary Education. My Major is in Business and Marketing and my Minor is in English. I’m highly qualified to teach in both areas. I began my teaching career at Cousino High School where I taught for 8 years. I worked one year at Beer Middle School as an English teacher and the rest of my career has been here at the Career Prep Center teaching Marketing, Entrepreneurship, and Co-op.

Students in my program will learn about the concepts of Marketing and the Global Economy along with becoming financially independent. Students also develop skills in the area of sales and managing a business. All of my students get the hands-on experience by working at the School Store.

I also stress the common sense principles of the workplace environment and believe these skills are often more important than the concepts in the book.